Case Study. Home services. AI lead capture.
HomeSolutions used AI backyard rendering as a lead magnet for pool companies.
I built Satellite View: a product that uses Google imagery and AI rendering to show a homeowner their backyard with a pool, spa, and outdoor features.
Why it mattered
Pool companies buy leads in a brutal market. Many leads are shared, cold, and low intent.
HomeSolutions needed a better reason for a homeowner to raise their hand. A backyard rendering is more useful than a generic quote form.
The situation
I built Satellite View for HomeSolutions.
The product uses Google imagery and AI rendering to create a visual concept of a homeowner backyard with a pool, spa, and outdoor features.
The conflict
Most lead magnets ask the user to do work before they see value.
This flips it. The homeowner gets a visual before the sales conversation. The contractor gets a lead with more context and intent.
What I did
I built the product flow around satellite imagery, design preferences, rendering, and lead capture.
The key was connecting the emotional moment to the business model. A homeowner sees the dream backyard. The pool company gets a better lead.
Resolution
Satellite View turned AI rendering into a sales asset for pool companies.
The lesson: the best lead magnets do not just collect contact details. They create desire before the first sales call.
What this proves
- A lead magnet should give value before asking for the sale.
- Visualizing the outcome increases intent.
- AI works well when it makes an expensive decision feel real.