Product, funnels, retention, and growth, with the numbers attached.

For the past years, a lot of my time was tied to long contracts with CGMA and Domestika. Around that work, I kept building my own products. That matters because every product forces the same work in a tighter loop: product decisions, AI workflows, onboarding, pricing, conversion, retention, and the small details that make people come back. The case studies above show client work. The projects show what I learn when I have to ship the whole system myself.