Awwwards
Turned a respected design community into a revenue engine — without losing what made it special.
Role: Growth & Product Strategy
awwwards.comAwwwards had the brand, the audience, and the credibility. What they didn't have was a clear path from community to revenue. I came in to fix that — first by filling their post-Covid events, then by launching an entirely new product line.
Filling Events Post-Covid
Their live conferences were the heartbeat of the brand, but attendance had collapsed. I built and ran targeted Google and Facebook ad campaigns that filled seats consistently — turning their events from a question mark back into a reliable revenue stream.
Masterclasses Launch
The bigger play was Awwwards Masterclasses — a premium education product that let the community's top designers teach 8-week intensive courses. I designed the launch strategy, pricing, and go-to-market. The first run generated six figures in revenue and proved the model for recurring launches.
Results
- Six-figure revenue in the first Masterclasses run
- Events consistently sold out through paid acquisition
- New recurring product line that scaled beyond the initial launch
- Community monetization that felt organic to the Awwwards brand