Domestika
Product and marketing at one of the world's largest creative learning platforms.
Role: Product & Marketing
domestika.orgDomestika is a global creative education platform with millions of users. My role spanned product and marketing — identifying new revenue opportunities and bringing them to market.
What I Shipped
I launched Domestika Certificates — giving students a tangible credential that increased course completion rates and opened a new monetization layer. Beyond that, I spearheaded initiatives around cohort-based classes and subscription models, expanding how the platform could serve and retain its creator community.
Key Contributions
- Launched Domestika Certificates program
- Designed and shipped cohort-based class model
- Developed subscription strategy for recurring revenue
- Worked across product and marketing at global scale