CG Master Academy
The longest engagement of my career — from early-stage growth through acquisition by Domestika.
Role: Marketing Director
cgmasteracademy.comCGMA is probably the company I worked with the most. As their Marketing Director, I led product-led marketing through years of sustained growth — from their early revenue milestones all the way to acquisition by Domestika.
What I Built
Hundreds of experiments across marketing, product, and growth. A few highlights: built core features of Unity (their LMS) with the team at Shakuro, designed and launched a mini-course funnel that became one of the best-performing in the e-learning industry, and ran the marketing engine that drove consistent enrollment growth.
Results
- Multi-year revenue growth from early stage to acquisition
- Company acquired by Domestika
- Built an industry-leading mini-course funnel
- Developed core LMS features with the Shakuro team
- Ran hundreds of growth experiments across product and marketing