Case Study. Game art education. Funnel build.
Vertex School went from zero to its first 300k through a complete funnel and paid acquisition system.
Before it rebranded to Vertex School, the company was called Game Art Institute. I helped build the funnel from the ground up and used Facebook ads to create the first serious revenue engine.
Why it mattered
Game art education is a trust-heavy market. Students are not buying content. They are buying a possible career path.
That means the funnel has to do more than sell. It has to show the path, prove the mentors, handle fear, and make the next step clear.
The situation
Before the company rebranded to Vertex School, it was called Game Art Institute.
The business needed its first serious acquisition system: offer, funnel, ads, follow-up, and a way to turn interest into applications or enrollments.
The conflict
Early education companies often have a credibility gap. They may have strong teaching, but the market does not know that yet.
The funnel had to build belief fast without sounding like every other online school.
What I did
I helped build the funnel from the ground up and launched Facebook ads around it.
The work connected the offer, student aspiration, program structure, and paid acquisition into one system. Ads created demand. The funnel carried the trust burden. The follow-up turned interest into action.
Resolution
The system helped the company go from zero to its first 300k.
The lesson: early growth comes from connecting a clear promise to a clear path, then putting traffic into a funnel that can hold trust.
What this proves
- Career education funnels must sell the path, not only the course.
- Paid ads work when the offer and follow-up can carry the trust burden.
- The first revenue engine is usually a full system, not one campaign.